…actually, it’s more like B.I.T.C.H., but the energy of the word is what I’m intrigued by, and it’s what I want to chat with you about today.
But what about your livelihood? For many of us, particular those of us who share the calling to entrepreneurship as a way of self-expression and self-sustainability, this work is not separate from who we are as women.
In other words, we’ve turned our interests and skills into viable businesses, but in many ways, we still bitch up and prioritize our fears when it comes to transitioning from building a brand to operating an actual business.
Check it: Having a website and and a Paypal account is not enough to call yourself a business–particularly if that Paypal account gets less action than a broke man in a club full of gold-diggers.
I’m speaking from experience on this, because for years, I was building a brand and not operating a business. I got plenty of attention on and offline, and I was building a reputation for great content and authentic expression, but it wasn’t being converted to money.
High Interest (from my audience), but Low Income (for my brand). That right there is not the business, literally!
Know the difference between brand-building and business operating?
Let me tell you how I see them as different:
One (brand-building) is about presenting what you have to offer, and telling people your what/why/how, in hopes that they connect with it, and want to exchange the energy of money for the energy of your talent and time.
That was me from 2009 to 2011. I was bitchin’ up by not boldly being myself, and committing to a structure that allowed my work to sustain me.
The other (operating a business) is about recognizing the value in how you think, and how those thoughts show up in the products and services you created, then creating a format through which your valuable work can show up in the lives of your target audience.
The former is about marching on whereverdahell and picketing at the steps of Major Corporation X to express your opinion and to show that other people agree with your particular perspective.
The latter is about calling out the courageous ones from the same group of marchers and picketers who were right there with you, to build a community that will ultimately allow you and them to NOT HAVE TO RELY ON SOMETHING OR SOMEONE ELSE to have mercy or a conscience in order for you to live well.
When we demand of ourselves the same thing we demand of others, we don’t need to march on shit, because we get real busy building your own businesses and nurturing our own communities, and we remedy the very things that were once our sources of pain and frustration.
One is about hope. The other is about hope, intention, and deliberate ACTION.
Do you feel that?
I had to call in some reinforcements for this bad boy, because once you feel it, it moves you toward a version of yourself that just will not stand for any form of bitching up, which includes fear, stagnation, and waiting for the “right clients” to find you.
Business and Life Strategist Katrina M. Harrell and I have given each other the stare-down, jumped into the trenches together, and came up with one cohesive, woman-serving, rabble-rousing concept: The Inner B.I.T.C.H.
This inner B.I.T.C.H. is smart, savvy, and she’s likely made some progress in her business life, but …
She is full of fear, she’s not consistently proactive, and she has no system in place for her business (and life!) to sustain her. She does some marketing, and she tries out various strategies for growth, but mostly, she nurses that icky feeling and just can’t figure out a flow that turns her business into a source of personal, professional, and emotional wellness.
Oh, and she is and certainly not ballin’ outta control, either!
Are you harboring an Inner B.I.T.C.H.?
I sure was! But the past few months have found me face-to-face with her, and after consistent inner work and some major shifts in my business model, I found the courage to tell that B.I.T.C.H. bye!
Katrina was a big part of that. We are in the throes of creating a movement that prioritizes sound business building AND emotional wellness? Why, because ALL facets of you need to be on the same page in order to get the level of success and fulfillment that women like you and I crave.
So, can you sit here now and do an honest assessment of the ways you’ve had a march of one, or a solo picket party for something you believe in?
And are you ready to have those protests transition to a more courageous, action-oriented approach so you can develop the framework for yourself and your business to not be a source of frustration, but instead a source of liberation?
Let me start you off …
– How are your fears showing up in your business?
– What are the patterns in your daily life that cause your business pain?
– Who keeps showing up as a potential client?
Is s/he your ideal client? If not, what are you doing about the energy/feelings inside you that keeps attracting the “wrong” people?
– What do you know for sure about your Inner B.I.T.C.H.?
If you want to stay informed about this Inner BITCH release work, let me know by commenting below or emailing me directly.
In the meantime, answer the questions above, and start challenging your Inner B.I.T.C.H. by replacing your fears and doubts with my three favorite C’s: Clarity, Confidence, and Courage.